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The 3 Best
Website
Traffic Sources
By Jim Edwards (c) 2005
Not a day goes by that any
serious website owner doesn't wonder how to get more traffic to
their site. This intense desire to generate more clicks makes
virtually any online entrepreneur easy prey to many of the
traffic schemes and scams that pervade the Internet like conmen
on a carnival midway.
Promises of fast traffic and
big bucks often separate even the most savvy business person
from their money because they want to believe the promises made
by these traffic hucksters.
However, rather than thinking "complicated equals better" in the
traffic game, the best website traffic sources are extremely
easy to separate from the useless garbage traffic.
Fact: "Good Traffic"
equals "Targeted Traffic!"
That means the visitors come as a result of desire to find out
more on a specific, niche topic, not as a result of "exit"
traffic or membership in a "safe" list where members simply
pitch each other in an incestuous sp@m fest. Good traffic comes
from people clicking links on topics targeted to their interests
and getting directed to a website containing information they
want and expect as a result of clicking the link.
Bottom line, when you get right
down to it, the best, most dependable sources of targeted
traffic come from links that people clïck.
So, next time you're
considering spending money on a traffic source, understand that
unless it involves a targeted link that a targeted visitor can
click to get to your website, think twice before opening up your
wallet.
To my knowledge, only three
ways exist to get a link to your site: buy it, "voodoo" it,
or grow it.
** Buy Links**
Buying links actually rates the fastest way to get traffic to
your website. You simply sign up for Google AdWords at
Google.com
or you open an account with
Overture.com.
You then run ads with a link on
those sites and any time someone clicks the link, you pay for
the click through a relatively straightforward bidding process
based on the popularity of the keyword. You can also buy links
in ezines, newsletters, and on other peoples' websites either on
a per-click basis, for a period of time (a week or month), or in
exchange for paying them a commission if a sale gets made as a
result of a click on the link.
** Linking "VoodDoo" **
Linking "voodoo" refers to attempting to manipulate the search
engines into displaying links to your website. You can find a
large number of automated software programs online at any given
time that will claim to help you get more search engine traffic.
Depending on the intensity of
competition in a specific market and the fact that search
engines change their rules frequently, pursuing search engine
links this way can quickly turn into the online equivalent of
Alice chasing the rabbit down the hole.
** Grow Links **
I personally prefer this method to get links to my websites:
growing them. The best type of link to get involves one person
telling another person, either explicitly or implicitly, they
should click the link and visit the site at the other end.
One way to do this is simply to
exchange links with another site which targets the same audience
as your site. You can manage this process manually or use one of
the many software packages that will mange the process for you.
A search on
Google.com for "reciprocal link manager software" yields a
good start.
The easiest way to grow a link
is through using articles other people post on their websites
which link back to your website. The reason articles work so
well for "growing" links involves the numerous ways in which
articles get distributed online, each of which can create
dozens, hundreds, even thousands of different links back to your
website by publishing a single article.
In fact, the following
represent only the tip of the iceberg when it comes to all the
places you can grow links by publishing articles online.
~ Blogs - Your
articles can not only appear on your own blog, but get
posted by others on their blogs with surprising ease. The
links in these articles can point directly back to your
website.
~ Article Directories
- Article directories such as
IdeaMarketers.com abound online. They not only provide
an easy way to display your articles to allow others to pick
them up for posting on their websites, but also in and of
themselves attract readers searching for content.
~ OPS (Other People's
Sites) - Popular websites like
WebProNews.com attract repeat visitors by offering
targeted content to their readers. Since they can't produce
all the content themselves, they publish articles created by
others. Links from these sites can bring a steady stream of
targeted visitors by giving you targeted exposure.
~ Ezines - By
getting your articles published in other people's ezines,
you can get a link on the most valuable real estate online,
a targeted prospect's email "inbox". Many ezine publishers
run articles written by others to their targeted readers,
and your link in the resource box can bring you a veritable
avalanche of targeted site visitors when hundreds, even
thousands of people receive your article at the same time.
Whether you choose to buy them,
"voodoo" them, or grow them, getting targeted links to your site
posted on the Internet represents the absolute best way to get
steady traffic to your site. Though not as fast as buying them
or as exciting as trying to manipulate the search engines,
growing links with articles gives you a long-term, dependable
presence online.
About The Author
Jim Edwards is a syndicated newspaper columnist and co-author of
an amazing program that teaches you how to use free articles to
quickly drive thousands of targeted visitors to your website,
affiliate links, or blogs... without spending a dime on
advertising! |